MARKETING OPERATIONS & GROWTH SYSTEMS
Stop Trading Time for Missed Revenue
Running modern marketing campaigns is no longer about having a fast website—it’s about having a seamless, automated system where every tool works together to convert and nurture leads.
If your CRM, analytics, forms, and email platforms aren’t perfectly integrated, you’re not just creating “technical debt.” You are creating revenue debt:
- Leads are delayed or lost during the sales handoff.
- Marketing budget is wasted due to faulty attribution data.
- Your team is bogged down by manual data entry and broken workflows.
This means your marketing investment is failing to deliver predictable, scalable growth
Introducing Your Marketing Operations Partner
We are the unique bridge between marketing strategy and technical IT infrastructure. We help you enhance your marketing performance by building, connecting, and automating the entire system that turns cold leads into high-value customers.
Our Marketing Operations retainer is designed to offload the complexity of your MarTech stack and guarantee the efficiency your business needs to grow.
Our Five Pillars of Predictable Growth
Full Workflow Automation
We build the core automations (like the CRM/ advertising platforms/ lead collection tools) that eliminate manual tasks, ensure immediate sales handoffs, and accelerate your time-to-revenue.
Conversion Optimization Systems (CRO)
Every landing page and lead capture form
is treated as a testing opportunity. We implement continuous A/B testing and
personalization to ensure your assets are always converting at peak performance.
Data Integrity & Attribution
We go beyond basic traffic metrics. We set up the
advanced tracking necessary to attribute revenue to the exact marketing channel, giving
you a clear, measurable ROI on every dollar spent.
Seamless Lead Capture
We ensure your forms, landing pages, and analytics are properly connected, so you never miss a lead and your site integrates perfectly with your marketing tools.
Strategic Accountability
You get more than execution, you get strategic partnership. Our tiered Attribution & ROI Dashboards provide clear, executive-level insights that drive better business decisions.
OUR MARKETING OPERATIONS & GROWTH PACKAGES
Our packages are tiered by the Complexity of your MarTech Stack and the Depth of Strategic Automation required for your growth stage.
Starter
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Basic Funnel Audit (1 acquisition path, 3 quick-win recommendations)
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CRM setup & pipeline organization
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2 basic forms (contact, gated content)
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1 Basic Follow-up Flow (e.g., Welcome sequence)
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1 Page per month (Best Practice design)
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Basic tool connections (forms to CRM)
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Foundational Setup: GA4/GTM installation, 5 standard conversion events.
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Basic Conversion Health Audit (Focus on form errors and broken tags).
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Monthly Summary Report (Traffic/Leads)
Growth
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Full Conversion Roadmap (All key funnels, prioritized 90-day optimization plan)
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CRM + Email integration, basic lead tagging/routing
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4 advanced forms (Conditional logic, pop-ups, multi-step)
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3 Core Conversion Flows (Nurture, Abandoned Cart/Browse, Re-engagement)
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2 Pages per month (Includes A/B Testing setup with 1 variation)
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Core Stack Integration (CRM, Email, Forms, Analytics)
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Enhanced Tracking & QA: Unlimited custom events and regular tag accuracy audits
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Conversion Performance Optimization (Landing page loading speed and GTM efficiency)
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Performance Review Dashboard (Setup + Monthly meeting)
Premium
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Holistic System Architecture (Quarterly stack review, revenue gap mapping, new automation strategy)
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Full Revenue Automation (Lead scoring, SLA routing, sales team task creation via Slack/Trello)
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Unlimited Full Advanced Forms (Multi-step, progressive profiling, personalized logic)
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Unlimited Strategic Flows (LTV, Advanced Segmentation, Cross-platform handoffs)
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3 Pages per month (Includes Ongoing Optimization & Personalization Implementation)
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Advanced Stack Architecture (Integration of Paid Media, CRM, and Analytics for full attribution)
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Full Attribution Architecture: Cross-Domain Tracking, User ID implementation, and advanced campaign attribution
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Advanced Data Architecture (Implementation of Schema markup and server-side tagging)
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Attribution & ROI Dashboard (Multi-touch tracking + Weekly Executive Review)
Don't See a Package That Fits Your Needs?
We understand that every MarTech stack is unique. If your integration requirements are highly complex (e.g., integrating an ERP or custom database), we can design a custom solution just for you. Get in touch with us to request a tailored plan and transparent quote.
OUR MARKETING OPERATIONS TOOL STACK
We guarantee performance by integrating the industry’s leading platforms for automation, data governance, and conversion.
FAQ
What exactly is “Marketing Operations”?
Marketing Operations is the backbone of your marketing ecosystem. It’s the process of connecting, automating, and optimizing all your tools—like your CRM, email platform, analytics, and ad channels—so they work together efficiently to generate and nurture leads.
How is this different from hiring a traditional marketing agency?
Most agencies focus on campaigns and creative work. We focus on the technical and operational side—the systems, automations, and data tracking that make those campaigns scalable, measurable, and profitable.
What results can I expect from your Marketing Operations service?
You can expect more efficient lead management, cleaner data, and stronger ROI visibility. In other words, fewer leads slipping through the cracks, better tracking of what’s driving revenue, and automation that saves hours of manual work each week.
How long does it take to see results?
Most clients begin seeing efficiency and tracking improvements within the first 30–60 days, especially once integrations and automations are in place. Larger optimization and ROI results typically compound over 3–6 months.
Do you work with specific CRMs or tools?
Yes. We specialize in systems like HubSpot, Salesforce, ActiveCampaign, Klaviyo, and GoHighLevel, as well as key analytics tools like GA4, Tag Manager, and Looker Studio. However, we can adapt to your existing MarTech stack if you already use other tools.
Can you work with my existing website or marketing team?
Absolutely. We often collaborate directly with internal teams or existing marketing agencies to streamline their processes, fix tracking issues, and enhance automation across departments.
What industries do you specialize in?
We work with service-based businesses, SaaS companies, e-commerce brands, and B2B companies that rely on digital systems to manage leads, track performance, and scale efficiently.
What’s included in the setup process?
Depending on your plan, setup includes a funnel audit, CRM organization, automation design, analytics setup (GA4/GTM), and data tracking improvements. From there, we optimize your workflows and build custom dashboards for ongoing performance tracking.
How do I know which package is right for me?
We’ll start with a discovery call to understand your systems, current challenges, and growth goals. Based on your MarTech stack complexity and automation needs, we’ll recommend the package that best fits your stage of growth.
Can you fix existing tracking or automation issues in my system?
Yes. We help clients struggling with broken tags, duplicate leads, or lost data. We perform a full audit, repair the issues, and set up a cleaner, more reliable foundation for your ongoing campaigns.
Build a Smarter, More Profitable Business
We align your marketing tools and data infrastructure so you can see exactly where your revenue comes from and how to grow it.
Your data should work for you, so you don’t have to guess.
Stop the guessing work
Struggling with messy or a lack of data?
If your data isn’t organized, your business may be:
- Wasting ad spend on the wrong channels
- Losing track of customers across different platforms
- Making big decisions based on "gut feelings" instead of facts
We build the data infrastructure that makes it easy to see your ROI, trust your numbers, and scale with confidence.
What Revenue Operations from Velann does for your business
Stop the Data Leak
We identify and fix tracking errors (like session-breaking UTMs) that cause you to lose credit for your sales.
Protect Your Future
With privacy-first server-side tracking, we ensure your data is accurate even as browsers and ad-blockers change.
Centralize Your Intelligence
Connect your website, ads, email, and CRM into one single “source of truth” dashboard.
Automate Your Growth
Feed real sales data back into your ad platforms to train their AI to find your highest-value customers.
The 3 Stages of Data Maturity
We do more than just install tags. We build a roadmap that takes your business from data-chaos to clear, revenue-driving insights.
Foundational Integrity
Goal: Trust your data again.
We clean up "leaky buckets" and fix session-breaking errors to ensure every click is accounted for.
- Full-Stack GA4/GTM Setup
- Infrastructure Audits
- Privacy & Consent Mode
Technical Orchestration
Goal: Future-proof your tracking.
We build a server-side environment to bypass ad-blockers and connect your platforms into one loop.
- Server-Side GTM (sGTM)
- CRM & Offline Lead Sync
- API & Platform Integrations
Business Intelligence
Goal: Drive executive decisions.
We turn raw logs into "Source of Truth" dashboards that show your actual CAC and LTV.
- Automated ROI Dashboards
- Multi-Touch Attribution
- BigQuery Data Warehousing
How we work
We follow a proven 4-step process to transform your data into a growth engine.
FAQ
What if I already have a website and just want a redesign?
We have experience in transforming legacy sites into high-performance growth engines. Whether your current site needs a strategic facelift or a complete rebuild from scratch, we’ll align the new design with your current business goals and data requirements.
What if my website isn’t built on WordPress?
While WordPress is our gold standard for flexibility and SEO, we understand everyone’s needs are different. Our team has extensive experience building and optimizing sites on Shopify, Squarespace, and Wix. If your current platform serves your business well, we’ll work within it; if it’s holding you back, we’ll tell you why.
How long does it take to launch my new website?
Timelines vary by complexity, but we pride ourselves on predictable delivery. For custom projects, you’ll receive a dedicated milestone calendar in your proposal. For our standard packages, the typical launch windows are:
- Starter: 3 weeks
- Standard: 4 weeks
- Ecommerce: 5–6 weeks
Can you migrate my site from another platform to WordPress?
Absolutely. We handle the heavy lifting of migrating your content, images, and SEO metadata to WordPress. We manage the switch with a focus on minimal downtime and preserving your existing search engine rankings, ensuring a seamless transition for your customers.
Who provides the images and the text (copy) for the site?
Our packages include professional copywriting tailored to your brand’s voice. We simply ask you to provide the core information about your business to ensure our copy is accurate and authentic. For imagery, we can use your existing high-quality brand assets or source premium stock photography to match your aesthetic.
What happens after the site launches?
We don’t just “launch and leave”. We offer monthly Website Hosting & Maintenance packages to handle both front-end and technical updates, ensuring your site stays secure and fast. We also offer Advertising Management and Marketing Operations to start driving targeted traffic to your new digital home immediately.
I have a website in another CMS (Wix, Squarespace, etc.), but I want to migrate to WordPress. Is that possible?
Yes, though it’s important to understand the process. Because every platform uses different coding languages, there is no automatic way to transfer a design over. Instead, we use this as an opportunity for a strategic rebuild: we migrate all your valuable assets (images, blog posts, and text) and then reconstruct your design within WordPress. This ensures your new site is faster, more secure, and technically optimized for SEO in ways your old platform couldn’t handle.
Do I own my website once it’s finished?
100%. Once the final payment is made, you own the code, content, and domain. We provide the keys to your “house”; we don’t hold them. If you choose to host your website on our servers for us to manage, we will handle all technical maintenance, but the website continues to belong to you entirely.